History


The William Loud story began in 1874. When William Loud first settled in Melbourne he established a contracting business specialising in excavation work for city buildings, carting the soil to the docks to provide ballast for sailing ships.

The company soon expanded to encompass all manner of earthworks and pavements, constructing many of the roadways throughout inner-Melbourne and South Melbourne. William’s company continued to grow and in 1904 his son, William Loud Junior, joined the family business. William Loud Junior was actively involved in the firm until shortly before his death in 1970. The Loud family’s association with the business spanned 96 years.

William Loud’s activities were fundamental to the construction of Melbourne. The company played an integral role in constructing Melbourne’s historic cable tram tracks, the Ascot Racecourse and the running tracks for the 1956 Olympics.

The company’s close association with Australian sport has continued throughout the years, including the concrete terracing of VFL grounds and numerous multi-purpose projects for schools, universities and councils all across Melbourne. This is connection with sport remains strong, with William Loud’s surfacing being used for the tennis courts for the Australian Open.

At William Loud we pride ourselves on the high quality of our products and workmanship and our attention to detail. New products are continually being evaluated for their suitability for Australian conditions before they are introduced to William Loud’s broad range of products. One recent example is rubberised golf pathways.

We offer comprehensive design facilities with our experienced engineers, and we can also provide advice and assistance constructing sports facilities, general civil construction and asphalting.